April 9, 2014

Batkid Takes Media by Storm – The Marriage of Print Media and Social Media –

Filed under: — Janelle Sullivan @ 9:57 am

Batkid Takes Media By Storm Infographic

On November 15, 2013, 5 year old lymphoblastic leukemia survivor Miles Scott had the opportunity of a lifetime. With the help of the Make-A-Wish Foundation, his wish to become Batkid was realized. With an estimated crowd of 20,000 spectators and volunteers, the City of San Francisco was transformed into Gotham City for the day. After teaming up with Batman and hopping into the Batmobile, Batkid saved a damsel in distress, captured both The Penguin and The Riddler and performed many other acts of heroism. At the end of this incredible day, Miles received the key to the city; it was as though Miles had starred in his own Batkid film.
While this heartwarming story was unfolding, something remarkable was happening. Not only was Batkid saving Gotham, he was also taking social and print media by storm. The story spread so quickly, so powerfully and to such a vast audience, that it was nearly impossible to avoid news about the event on social media or to open a newspaper without seeing a Batkid article.
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